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2019 | OriginalPaper | Chapter

Hidden Champions: A Study on Recruiting Top-Level Staff in Rural Areas

Authors : Andrea Mueller, Alexander Feldberger, Christina Miclau, Philipp Koch, Lena Walter, Sarah Feige, Nicolas Schmidt, Moritz Neth, Oliver Korn

Published in: HCI in Business, Government and Organizations. Information Systems and Analytics

Publisher: Springer International Publishing

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Abstract

Top-level staff prefers to live in urban areas with perfect social infrastructure. This is a common problem for excellent companies (“hidden champions”) in rural areas: even if they can provide the services qualified applicants appreciate for daily living, they fail to attract them because important facts are not presented sufficiently in social media or on the corporate website. This is especially true for applicants with families. The contribution of this paper is four-fold: we provide an overview of the current state of online recruiting activities of hidden champions (1). Based on this corpus, we describe the applicant service gap for company information in rural communes (2). A study on user experience (UX) identifies the applicants’ wishes and needs, focusing on a family-oriented information system on living conditions in rural areas (3). Finally, we present the results of an online survey on the value of such information systems with more than 200 participants (4).

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Title: Hidden Champions: A Study on Recruiting Top-Level Staff in Rural Areas
Authors: Andrea Mueller
Alexander Feldberger
Christina Miclau
Philipp Koch
Lena Walter
Sarah Feige
Nicolas Schmidt
Moritz Neth
Oliver Korn
Publisher: Springer International Publishing
Book: HCI in Business, Government and Organizations. Information Systems and Analytics
Print ISBN: 978-3-030-22337-3

Electronic ISBN: 978-3-030-22338-0

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-22338-0_32

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