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2018 | OriginalPaper | Buchkapitel

Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources

verfasst von : Oliver Korn, Florian Brenner, Julian Börsig, Fabio Lalli, Maik Mattmüller, Andrea Müller

Erschienen in: Advances in The Human Side of Service Engineering

Verlag: Springer International Publishing

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Abstract

Recrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contribution has four components: (1) we provide a conceptual background, leading to a more precise definition of recrutainment; (2) we develop a new model for analyzing solutions in recrutainment; (3) we present a corpus of 42 applications and use the new model to assess their strengths and potentials; (4) we provide a bird’s eye view on the state of the art in recrutainment and show the current weighting of gamification and recruiting aspects.

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Vorheriges Kapitel Gamified Self-service Checkouts: The Influence of Computer-Related Causal Attributions on User Experience and Motivation

Nächstes Kapitel SciencOmat: A Gamified Research Platform for Evaluating Visual Attractiveness

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Titel: Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources
verfasst von: Oliver Korn
Florian Brenner
Julian Börsig
Fabio Lalli
Maik Mattmüller
Andrea Müller
Verlag: Springer International Publishing
Buch: Advances in The Human Side of Service Engineering
Print ISBN: 978-3-319-60485-5

Electronic ISBN: 978-3-319-60486-2

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-60486-2_4

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