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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 1/2007

01-03-2007

How culture matters in children’s purchase influence: a multi-level investigation

Authors: Michel Laroche, Zhiyong Yang, Chankon Kim, Marie-Odile Richard

Published in: Journal of the Academy of Marketing Science | Issue 1/2007

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Abstract

Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnic-identification, on children’s role in family purchase decisions. By conceiving of CPI as a family context-dependent phenomenon, we hypothesized that parent–child cultural dissonance/consonance within the family influences CPI through a cross-level process. The hypotheses were tested on data collected from 99 Hong Kong Chinese immigrant family triads, i.e., father, mother, and a teenage child. The results showed that: (1) acculturation positively and ethnic-identification negatively influenced CPI for most products, (2) the interaction between acculturation and ethnic-identification had a positive influence on CPI, and (3) generational dissonance/consonance had significant moderating effects on CPI through a cross-level route.
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Appendix
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Metadata
Title
How culture matters in children’s purchase influence: a multi-level investigation
Authors
Michel Laroche
Zhiyong Yang
Chankon Kim
Marie-Odile Richard
Publication date
01-03-2007
Published in
Journal of the Academy of Marketing Science / Issue 1/2007
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-007-0016-6

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