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2018 | OriginalPaper | Chapter

How to Extend Life Cycle of an Online Game?

Authors : Fan Zhao, Yuchen Gui, Eugene Hoyt

Published in: Human-Computer Interaction. Interaction Technologies

Publisher: Springer International Publishing

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Abstract

With the increasing popularity of online games, more and more studies have been undertaken to identify key factors impacting users’ acceptance of online games. However, even game designers noticed most of these key factors long time ago, the average life cycle of a game is still very low. This study is trying to research the online game from game developers’ perspectives. One of the main strategies to extend the game life cycle is to stimulate game players’ impulse purchase in the game. This study evaluate the effects of temptation on game players’ unplanned purchases. We propose that temptations in the online games associated with players’ flow experiences, and further influence their intentions of impulse purchases.

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previous chapter Improving Quality of Interaction with the Mobility Services Through the Gamification Approach
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Metadata
Title
How to Extend Life Cycle of an Online Game?
Authors
Fan Zhao
Yuchen Gui
Eugene Hoyt
Copyright Year
2018
Book
Human-Computer Interaction. Interaction Technologies

Print ISBN: 978-3-319-91249-3

Electronic ISBN: 978-3-319-91250-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-91250-9_39