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The business-to-business vs. consumer marketing debate: A prime opportunity for teaching creativity Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Impact of Top Management–s Myopic Behavior on Organizational Market Orientation: A Conceptual Model

Authors : Yue Pan, Anupam Jaju

Published in: New Meanings for Marketing in a New Millennium

Publisher: Springer International Publishing

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A myopic perspective found in top management contradicts the long-term focus of a market orientation. In this study we attempt to develop a conceptual framework that lead to top management–s short-term behavior. The paper identifies links between the four important organizational theories, namely, agency problems, management compensation systems, investors– problems and management tenure, and implementation of market orientation. Several propositions are advanced for future research

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previous chapter The Role of Organization Mission and Commitment to Excellence in the Innovation Process in a Non-Profit Motivated Organization
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Metadata
Title
Impact of Top Management–s Myopic Behavior on Organizational Market Orientation: A Conceptual Model
Authors
Yue Pan
Anupam Jaju
Copyright Year
2015
Book
New Meanings for Marketing in a New Millennium

Print ISBN: 978-3-319-11926-7

Electronic ISBN: 978-3-319-11927-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11927-4_51