Industrial Experience with Product Line Approaches

Many organizations realize that building multiple software products one product at a time is no longer viable. To retain market share in the global economy, they are pressured to introduce new products and add functionality to existing ones at a rapid pace. To address these demands, they have adopted an approach that uses software assets in the form of an architecture and components to modify, assemble, instantiate, or generate multiple products. These products, referred to as a software product line, share common features, but also provide variation points for mass customization.