Influencing factors and innovative paths for the transmission of rural pictures in the protection of ecological and environmental heritage

In recent years, the focus on modernization and advanced communication technologies has shifted to smart cities, where society and families, particularly, are engaged with various means of entertainment, e.g., cinema. In the context of cinema, movies have a pivotal role, where cultural heritage, along with urban and rural images, have gradually been marginalized from the commercial field to an elite position. The real picture of rural life has been narrowed down to explore the local cultural heritage. In China, rural communities have existed for centuries, where the rural images of farmers depict their standard of living, civilization and the way in which the ecological environment is protected. This paper studies the factors relevant to the transmission of rural images for a better understanding of cultural heritage conducive to rural culture's inheritance and development. This paper first constructs water yield and soil conservation models for rural eco-environmental protection. Next, the paper analyzes the main factors that influence the communication of rural images in these models, followed by an analysis of the communication mode used by each factor. Moreover, the proposed study disseminates rural images by creating an imaging action framework. Wuzhen, a famous historic town in China, is taken as a case study for this paper. The study analyzed the representation of Wuzhen's rural pictures over time, with 77% of the content dominated by bridges and rivers. The highest number of shootings, involving 82 households, was recorded in 2018. Therefore, 2019 showed a slight decline in shootings, with 67 households involved, indicating potential fluctuations in interest or external factors affecting video production that year. However, in 2019, bridges and rivers still constituted 75% of the content, underscoring their enduring significance in portraying the rural beauty of Wuzhen. These findings highlight the appeal and importance of these natural features in the region’s visual narrative.