Information Technologies and Marketing Communications in Territories Management

The article is devoted to the problems of information support for the development of territories. A mathematical model has been developed for assessing the potential of territories, depending on their functional target. The mathematical model is represented by a matrix consisting of a system of linear equations. These equations show the dependence of the criteria of the territories potential and the possibilities for their use. Among the criteria for the potential of the territory, indicators are highlighted that characterize the functional purpose of the territories. The system of criteria is directly dependent on the availability of resources on the territory. The second indicator for creating dependence is the indicator of the possibility of using territories. This indicator is associated with a specific infrastructure that allows using of the territory resources for a specific functional purpose. Based on the assessment that is carried out using this mathematical model, a database is created. The database is attached to digital maps of the territory. The software allows you to form queries and, with the help of filters, obtain results regarding the potential of a territory with one or another functional purpose.