Innovation System Management of the Trade-Export Organization in Business Digitalization Context: Modern Challenges and Solutions

Modern rapidly developing, complex and penetrating many industries and spheres digital transformation also affects business. Emerging challenges contain opportunities and threats that open up new ways to develop efficiency, stability and competitiveness. The study aims to propose the comprehensive structure of solutions for innovation system management, especially for trade-export organizations, in connection with modern challenges arising in the business digitalization context. In connection with this aim, business digitalization context is abstracted to specifics of trade-export organizations, and then analysed for challenges: phenomena groups as well as threats and opportunities contained therein. Further, solutions are proposed for each challenge in an abstract form. In addition, the empirical observation context and results are described. The study identifies 9 challenges and proposes solution groups for each of the challenges. The challenges and the solutions are to a certain degree conditioned and provided by business digitalization context and are intended for innovation system management, in particular, of trade-export organizations. The guide to the results practical use is proposed. An approach to strategy defining from viewpoint of cyclical, integrating, regenerating functions and focus on proactive thinking and behaviour renewal, as well as on maintaining the integrity and developing a corporate vision is proposed. Application features of project management as the most effective management technologies in innovation, the advantages and weaknesses that require management attention are also considered. As well as potential avenues for future research are proposed.