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Published in:
2020 | OriginalPaper | Chapter
Integration of Consumer Electronics Products Designed in Mexico
Authors : Carlos Garnier-Ortiz, Alberto Rossa-Sierra, Fabiola Cortes-Chavez
Published in: Advances in Industrial Design
Publisher: Springer International Publishing
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Abstract
In Mexico, Jalisco has developed along four decades an important infrastructure to initially manufacture electronic components, and over time, being able to transition to a design sector in a joint effort between government, electronics industry and universities. As a result, product design should be included to deliver complete consumer electronics solutions while taking in consideration diverse aspects such as functionality, ease of use, brand positioning, aesthetics and emotional aspects. However, unlike transnational corporations this has not occurred to the electronic sector in Mexico. This paper will intent to explain the missing link between consumer electronics companies that are not beneficiating from the insertion of industrial design to generate complete solutions.