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2017 | OriginalPaper | Chapter

Interactive Advertisements in an IoT Era

Authors : Vassilis Javed Khan, Dion Bonné, Suleman Shahid

Published in: Intelligent Technologies for Interactive Entertainment

Publisher: Springer International Publishing

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Abstract

The Internet has profoundly changed the nature of ads by making them interactive. We are currently observing an evolution to the Internet of Things (IoT) and it is inevitable that interaction designers will utilize IoT for creating a new ilk of interactive ads. In this paper, we present evidence that the attitude towards a TV ad interacting with a robot is positive when compared to the absence of interaction. Furthermore, we sketch the interaction space of TV ads and generally TV content with smart objects.

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previous chapter Design of an Adaptive Persuasive Mobile Application for Stimulating the Medication Adherence
next chapter Cooperative Tetris: The Influence of Social Exertion Gaming on Game Experience and Social Presence
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Metadata
Title
Interactive Advertisements in an IoT Era
Authors
Vassilis Javed Khan
Dion Bonné
Suleman Shahid
Copyright Year
2017
Book
Intelligent Technologies for Interactive Entertainment

Print ISBN: 978-3-319-49615-3

Electronic ISBN: 978-3-319-49616-0

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-49616-0_10

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