Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Application of Physical Interactive Mixed Reality System Based on MLAT in the Field of Stage Performance Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Intercultural Communication Research Based on CVR: An Empirical Study of Chinese Users of CVR About Japanese Shrine Culture

Authors : Ying Li, YanXiang Zhang, MeiTing Chin

Published in: Augmented Reality, Virtual Reality, and Computer Graphics

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Previous studies have shown that CVR can promote users’ knowledge acquisition, meaning understanding and emotional experience. This study demonstrates the feasibility and advantages of CVR in intercultural communication through empirical research. A virtual reality video about Japanese shrine culture was produced by shooting and editing, and a Chinese user was selected for a controlled experiment. It turns out that CVR can create an immersive cultural environment for users in intercultural communication and bring a good cultural experience, but it also has some shortcomings that need to be continuously improved through technical means.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Virtual Portals for a Smart Fruition of Historical and Archaeological Contexts
next chapter Augmented Reality to Engage Preschool Children in Foreign Language Learning
Literature
1.
MacQuarrie, A., Steed, A.: Cinematic virtual reality: evaluating the effect of display type on the viewing experience for panoramic video. In: 2017 IEEE Virtual Reality (VR), pp. 45–54. IEEE, March 2017
2.
Cheng, A., Yang, L., Andersen, E.: Teaching language and culture with a virtual reality game. In: Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, pp. 541–549. ACM, May 2017
3.
Passig, D., Eden, S., Rosenbaum, V.: The impact of virtual reality on parents’ awareness of cognitive perceptions of a dyslectic child. Educ. Inf. Technol. 13(4), 329 (2008)CrossRef
4.
Terlutter, R., Diehl, S., Koinig, I., Waiguny, M.: Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies (2013)
5.
Craik, F.I.: Levels of processing: past, present… and future? Memory 10(5–6), 305–318 (2002)CrossRef
6.
Sato, S., Kageto, M.: The use of 360-degree movies to facilitate students’ reflection on learning experiences. In: 2018 International Symposium on Educational Technology (ISET), pp. 266–267. IEEE, July 2018
7.
Yoganathan, S., Finch, D.A., Parkin, E., Pollard, J.: 360 virtual reality video for the acquisition of knot tying skills: a randomised controlled trial. Int. J. Surg. 54, 24–27 (2018)CrossRef
8.
Ding, N., Zhou, W., Fung, A.Y.: Emotional effect of cinematic VR compared with traditional 2D film. Telematics Inform. 35(6), 1572–1579 (2018)CrossRef
9.
10.
Passig, D., Eden, S., Heled, M.: The impact of Virtual Reality on the awareness of teenagers to social and emotional experiences of immigrant classmates. Educ. Inf. Technol. 12(4), 267–280 (2007)CrossRef
Metadata
Title
Intercultural Communication Research Based on CVR: An Empirical Study of Chinese Users of CVR About Japanese Shrine Culture
Authors
Ying Li
YanXiang Zhang
MeiTing Chin
Copyright Year
2019
Book
Augmented Reality, Virtual Reality, and Computer Graphics

Print ISBN: 978-3-030-25998-3

Electronic ISBN: 978-3-030-25999-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-25999-0_24

Premium Partner

    Image Credits