International Marketing

International marketing, at its simplest, is the performance of the marketing task across national boundaries. The basic approach, therefore, is no different from domestic marketing and the principles involved remain the same. Thus, a supplier organisation has to perform market research, identify a target market, develop appropriate products, adopt a pricing policy, promote sales and so on. In spite of this, whenever organisations begin to operate outside their domestic markets, many otherwise successful enterprises seem to suffer setbacks to their marketing efforts.