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Published in:
2015 | OriginalPaper | Chapter
International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
Authors : Naresh K. Malhotra, Francis M. Ulgado, James Agarwal, Imad B. Baalbaki
Published in: Proceedings of the 1993 World Marketing Congress
Publisher: Springer International Publishing
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During the 1980s, the international marketing of services has grown tremendously in world trade. As services are having a significant impact internationally, special attention is needed to deal with the opportunities that emerge both domestically and worldwide. This rapid growth of the service sector can be found in both developed and developing countries. With opportunities found in service industries across different countries, it is essential to understand the characteristics of services that distinguish themselves in nations under different stages of development.