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2023 | OriginalPaper | Chapter

Internet Corporate Social Responsibility as a Factor of Corporate Sustainability: Issues and Solutions in Management

Author : Yang Yang

Published in: Innovative Trends in International Business and Sustainable Management

Publisher: Springer Nature Singapore

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Abstract

After the COVID-19 epidemic Internet companies have become the main organization of global economic recovery. While pursuing profits, Internet enterprises must take up more social responsibilities and make greater contributions in product quality, technological innovation, environmental protection and protection of stakeholders’ rights and interests. It is found that CSR plays an important role in the path of sustainable development of enterprises. Social responsibility is not only an obligation due to a company, but most importantly, it is related to the survival and development of a company. This paper combines the relevant stakeholder theory, considers the realistic characteristics of Internet enterprises, analyzes the problems and current situation of fulfilling the social responsibility of representative Internet enterprises in China, and proposes to fulfil social responsibility in six dimensions: economic responsibility, legal responsibility, moral responsibility, charitable responsibility, economic responsibility and innovation responsibility to solve social problems and promote the sustainable development of enterprises and society.

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Metadata
Title
Internet Corporate Social Responsibility as a Factor of Corporate Sustainability: Issues and Solutions in Management
Author
Yang Yang
Copyright Year
2023
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-19-4005-7_34

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