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2020 | OriginalPaper | Chapter

1. Introduction to Intercultural Project Customer Engagement

Author : Patrick Lückmann

Published in: Engagement of Intercultural Project Customers

Publisher: Springer International Publishing

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Abstract

Since project success depends ultimately on the project customer and the project customer is ever more likely to come from other cultures, it is indispensable to engage these project customers across cultural boundaries. The first chapter establishes this problem and describes the approach of this study.

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next chapter Theory in Intercultural Project Customer Engagement

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Title: Introduction to Intercultural Project Customer Engagement
Author: Patrick Lückmann
Publisher: Springer International Publishing
Book: Engagement of Intercultural Project Customers
Print ISBN: 978-3-030-39484-4

Electronic ISBN: 978-3-030-39485-1

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-39485-1_1