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2017 | OriginalPaper | Chapter

1. Introduction

Author : JinHyo Joseph Yun

Published in: Business Model Design Compass

Publisher: Springer Singapore

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Abstract

Here, I begin by discussing the requirements of open innovation, after which I start to develop our idea from the open innovation to the business model developing circle. Next, I discuss how to vitalize open innovation conceptually. Diverse strategies to motivate open innovation will be discussed following this. Third, we look into the locus of open innovation. I will find ways to combine the technology and the market from the locus of open innovation, that is, to say, forge a creative business model. Lastly, I will explain how to measure open innovation. I can understand the reality of open innovation and the business model from concrete measures.

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Metadata
Title
Introduction
Author
JinHyo Joseph Yun
Copyright Year
2017
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-10-4128-0_1