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Published in:
1994 | OriginalPaper | Chapter
Introduction
Authors : Neill Nugent, Rory O’Donnell
Published in: The European Business Environment
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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The context, or the environment, in which business is conducted is subject to rapid change in modem industrial societies. However, the nature and the depth of the change which has occurred in Europe in recent years has been particularly dramatic, with political, economic, legal, social, technological and other forms of change combining to bring about what amounts to a transformation of the business environment.