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2015 | OriginalPaper | Chapter

Introduction

Author : Tom Watson

Published in: Western European Perspectives on the Development of Public Relations: Other Voices

Publisher: Palgrave Macmillan UK

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Western European Perspectives on the Development of Public Relations: Other Voices is the fifth volume in this series of six books on national histories of public relations (PR). The 13 nations that comprise the ten chapters range from Finland and Scandinavia in the north to Greece, Italy, France and Spain on the Mediterranean rim. In two chapters — Netherlands and Belgium (Chapter 7), and Scandinavia (Sweden, Norway and Denmark; Chapter 8) — regional groupings were created for linguistic and historical reasons.

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