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Published in:
2015 | OriginalPaper | Chapter
Austria
Author : Astrid Spatzier
Published in: Western European Perspectives on the Development of Public Relations: Other Voices
Publisher: Palgrave Macmillan UK
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The development of public relations (PR) in Austria since 1945, across three phases, is reported and analyzed in this chapter. The first phase outlines key dates and the development of PR practice during the period of the ‘Occupying Powers’ from 1945 to 1955; the second refers to the period of the ‘economic miracle’ after 1955; and the third highlights the period from 1983 to the present, in which PR slowly became apparent in the field of communication science and practice in Austria.