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Published in:
2015 | OriginalPaper | Chapter
Finland
Author : Elina Melgin
Published in: Western European Perspectives on the Development of Public Relations: Other Voices
Publisher: Palgrave Macmillan UK
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This chapter illustrates when and how the public relations (PR) profession started to develop in Finland and why certain terminology came to be used. It shows that the Finnish Association of Public Relations, founded in 1947 is one of the oldest peacetime associations of its kind in Europe. The profession had emerged almost a decade earlier, just before the outbreak of World War II. The chapter sheds light on the PR pioneers who stood out during this period in Finland’s history, as well as the issues they represented.