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2023 | OriginalPaper | Chapter

20. Investment Perception of Working Age Population Towards Crypto Currency in Sustainable Financial Market

Authors : S. Vidhya, T. K. Murugesan

Published in: Digital Transformation for Business Sustainability

Publisher: Springer Nature Singapore

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Abstract

Crypto currency has gained increasing popularity among the working-age generation as a means of investment and financial transactions. This paper explores the relationship between cryptocurrency and the working age generation, focusing on the attitudes, behaviours, and outcomes associated with digital assets. Using a combination of quantitative and qualitative research methods, we examine the ways in which individuals in the working age range (typically defined as 18–64 years old) interact with cryptocurrency, including their levels of awareness, usage, trading, and mining. This paper examines the relationship between cryptocurrency and the working age generation. It investigates whether members of the working age generation are more likely to use cryptocurrency compared to other age groups and whether they have a better understanding of the technology and its potential uses. The study collected data through a survey of a sample of the working age population and analyzed the results using ANOVA tests. The findings show that while the working age generation has a higher awareness of cryptocurrency compared to older generations, there is no significant difference in their usage or trading behaviour. This suggests that while the working age generation may have a better understanding of cryptocurrency, they are not necessarily more likely to use it compared to other age groups. The study concludes by discussing the implications of these findings for cryptocurrency adoption and future research directions.

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Literature
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Metadata
Title
Investment Perception of Working Age Population Towards Crypto Currency in Sustainable Financial Market
Authors
S. Vidhya
T. K. Murugesan
Copyright Year
2023
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-99-7058-2_20