Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Creative Manual Code Obfuscation as a Countermeasure Against Software Reverse Engineering Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Is Data Protection a Relevant Indicator for Measuring Corporate Reputation?

Authors : Isabella Corradini, Enrico Nardelli

Published in: Advances in Human Factors in Cybersecurity

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Over the last few years the importance of reputation has grown both for individuals and organizations, especially because of the Internet and social media platforms. Considering the value of data and information, corporate reputation also passes through companies’ ability to protect sensitive customers’ data. When compromised, after a cyberattack or a data breach, one of the most important risks for a company is the loss of customers’ trust and the negative impact for future business. Therefore, privacy and security data should be considered as a priority for organizations to safeguard trust and business. In literature, models measuring reputation consider several dimensions, such as leadership, vision, corporate social responsibility, emotional attractiveness. In this paper we analyse the relationship between cyber-threats and reputation and, on the basis of models available in literature, we discuss the possibility of including data protection among indicators for measuring corporate reputation.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Trust in News and Information in Social Media
Literature
1.
Ramsaran-Fowdar, R.R., Fowdar, S.: The implications of Facebook marketing for organizations. Contemp. Manag. Res. 9(1), 73–84 (2013)CrossRef
2.
Barnett, M.L., Jermier, J.M., Lafferty, B.A.: Corporate reputation: the definitional landscape. Corp. Reputation Rev. 9(1), 26–38 (2006)CrossRef
3.
Fombrun, C.J., Van Riel, C.B.M.: The reputational landscape. Corp. Reputation Rev. 1(1/2), 5–13 (1997)CrossRef
4.
Bennet, R., Kottasz, R.: Practitioner perceptions of corporate reputation, an empirical investigation. Corp. Commun. Int. J. 5(4), 224–234 (2000)CrossRef
5.
Rose, C., Thomsen, S.: The impact of corporate reputation on performance: some danish evidence’. Eur. Manag. J. 22, 201–210 (2004)CrossRef
6.
Reputation Institute: 2020 Global Trends in Reputation (2020)
7.
Rindova, V.P., Williamson, I.O., Petkova, A.P.: Reputation as an intangible asset: reflections on theory and methods in two empirical studies of business school reputations. J. Manag. 36(3), 610–619 (2010)
8.
Veh, A., Göbel, M., Vogel, R.: Corporate reputation in management research: a review of the literature and assessment of the concept. Bus. Res. 12(2), 315–353 (2018)CrossRef
9.
Walsh, G., Beatty, S.E.: Customer-based corporate reputation of a service firm: scale development and validation. J. Acad. Mark. Sci. 35, 127–143 (2007)CrossRef
10.
Helm, S., Liehr-Gobbers, K., Storck, C.: Reputation Management. Springer, Cham (2011)
11.
Rao, H.: The social construction of reputation: certification contests, legitimation, and the survival of organizations. In the American Automobile Industry: 1895–1912
12.
Corradini, I., Nardelli, E.: La reputazione aziendale: aspetti sociali, di misurazione e di gestione, Franco Angeli (2015)
13.
Corradini, I.: Cyber risks, social network e rischi reputazionali. In: ICT Security Conference, Rome (2014)
14.
Chang, E., Dillon, T.S., Hussain, F.K.: Trust and reputation relationships in service-oriented environments. In: Third International Conference on Information Technology and Applications (ICITA 2005), Sydney, NSW, vol. 1, pp. 4–14 (2005)
15.
Jøsang, A., Ismail, R., Boyd, C.: A survey of trust and reputation systems for online service provision. Decis. Support Syst. 43(2), 618–644 (2007)CrossRef
16.
Rindova, P.V., Fombrun, C.J.: Constructing competitive ad-vantage: the role of firm–constituent interactions. Strateg. Manag. J. 20(8), 691–710 (1999)CrossRef
17.
Feldman, P.M., Bahamonde, R.A., Bellido, I.V.: A new approach for measuring corporate reputation. RAE, Revista de Administracao de Empresas, 54(1), 53–66 (2014)
18.
C-Suite 2018, Global Business Policy Council & AT Kearney, Annual Survey of Global Business Executives (2018)
19.
Corradini, I.: Building a Cybersecurity Culture in Organizations: How to Bridge People and Digital Technology. Springer, Cham (2020)
20.
Ponemon Institute, 2018 Cost of a Data Breach Study: Global Overview (2018)
21.
Carreras, E., Alloza, A., Carreras, A.: Corporate Reputation. LID Publishing, London (2013)
22.
Fombrun, C.J., Gardberg, N.A., Sever, J.M.: The reputation QuotientSM: a multi-stakeholder measure of corporate reputation. J. Brand Manag. 7(4), 241–255 (2000)CrossRef
23.
Walsh, G., Beatty, S.E., Shiu, E.M.K.: The customer-based corporate reputation scale: replication and short-form. J. Bus. Res. 62, 924–930 (2009)CrossRef
24.
Hillenbrand, C., Money, K.: Corporate responsibility and corporate reputation: two separate concepts or two sides of the same coin? Corp. Reputation Rev. 10(4), 261–277 (2007)CrossRef
Metadata
Title
Is Data Protection a Relevant Indicator for Measuring Corporate Reputation?
Authors
Isabella Corradini
Enrico Nardelli
Copyright Year
2020
Book
Advances in Human Factors in Cybersecurity

Print ISBN: 978-3-030-52580-4

Electronic ISBN: 978-3-030-52581-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-52581-1_18