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Erschienen in:
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2020 | OriginalPaper | Buchkapitel

Is Data Protection a Relevant Indicator for Measuring Corporate Reputation?

verfasst von : Isabella Corradini, Enrico Nardelli

Erschienen in: Advances in Human Factors in Cybersecurity

Verlag: Springer International Publishing

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Abstract

Over the last few years the importance of reputation has grown both for individuals and organizations, especially because of the Internet and social media platforms. Considering the value of data and information, corporate reputation also passes through companies’ ability to protect sensitive customers’ data. When compromised, after a cyberattack or a data breach, one of the most important risks for a company is the loss of customers’ trust and the negative impact for future business. Therefore, privacy and security data should be considered as a priority for organizations to safeguard trust and business. In literature, models measuring reputation consider several dimensions, such as leadership, vision, corporate social responsibility, emotional attractiveness. In this paper we analyse the relationship between cyber-threats and reputation and, on the basis of models available in literature, we discuss the possibility of including data protection among indicators for measuring corporate reputation.

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Vorheriges Kapitel Trust in News and Information in Social Media
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Metadaten
Titel
Is Data Protection a Relevant Indicator for Measuring Corporate Reputation?
verfasst von
Isabella Corradini
Enrico Nardelli
Copyright-Jahr
2020
Buch
Advances in Human Factors in Cybersecurity

Print ISBN: 978-3-030-52580-4

Electronic ISBN: 978-3-030-52581-1

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-52581-1_18

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