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Published in:
2003 | OriginalPaper | Chapter
Jingle all the way
Authors : Daniel M. Jackson, Paul Fulberg
Published in: Sonic Branding
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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The history of marketing and advertising is full of fascinating examples of how companies have employed music as a part of their communications activities. Though in many areas they were copying existing art-forms such as the movies or commercial radio, in some instances the ad industry actually lead the cultural development of the western world.