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Published in:
2020 | OriginalPaper | Chapter
Lead users and the organization
Author : Christopher Lettl
Published in: Managing Innovation in a Global and Digital World
Publisher: Springer Fachmedien Wiesbaden
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Lead user research has branched out into many different research streams. In this paper I take an organizational view and differentiate three different perspectives which historically emerged in this sequence. First, lead users as external creators of ideas for focal firms. Second, lead users as creators of organizations. Third, lead users as internal creators of ideas for focal firms. I elaborate on opportunities for further research in each of these perspectives. As becomes apparent, Cornelius Herstatt has been a pioneer researcher in each of these perspectives and a significant source of inspiration for his students.