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Published in:
2020 | OriginalPaper | Chapter
Leadership and Corporate Culture as Key Factors for Thriving Digital Change
Authors : Martina Frost, Tim Jeske, Nicole Ottersböck
Published in: Advances in Human Factors and Systems Interaction
Publisher: Springer International Publishing
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Abstract
Digitalization, artificial intelligence (AI) and in particular increased availability of data enables companies to develop new or changed business models and generate additional revenues. In order to use these potentials successfully, the implementation of hybrid business models and new technologies often also requires a change in the existing management and corporate culture. Nevertheless, many companies neglect to accompany technological changes by developing the skills of managers and employees. Therefore, the Institute of Applied Industrial Engineering and Ergonomics conducted a Germany-wide online survey of specialists and executives (n = 178) to analyze the status quo and the requirements for personal development and leadership of companies from the German metal and electrical industry [1, 2].