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Published in:
1998 | OriginalPaper | Chapter
Learning from the Pioneers in Electronic Selling
Author : Michael de Kare-Silver
Published in: E-Shock
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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The retail shopping scene is already changing. At the leading edge it’s moving from casual flirtation with electronic shopping to much more serious investigation. It’s developing in profile from a pet project for the marketing department to an opportunity that the whole organisation (especially in the areas of marketing, logistics and systems) will need to come to terms with and integrate into future plans.