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2016 | OriginalPaper | Chapter

Listening to Music and Idea Generation

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Abstract

This study explores the effects of music tempo on designer’s idea generation, and compares the features of the subjects’ ideas evoked through design behaviors and emotional feelings under without-music, fast-tempo, and slow-tempo music situations. Three experienced designers and design teachers were invited to evaluate their sketches. The experimental results showed that, (1) when listening to fast-tempo music, the subjects generated remarkably more sketches, and achieved significantly higher scores of idea fluency and flexibility, in contrast to listening to slow-music and non-music situations. (2) Under the slow-tempo music situation, the subjects’ originality and feasibility of idea sketches were significantly higher than those under fast-tempo music and without-music. (3) The idea elaboration was enhanced when listening to slow-music and non-music situations. The study suggests that when require lots of ideas may listening to fast-tempo music, while listening slow-tempo music if need novelty ideas.

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Metadata
Title
Listening to Music and Idea Generation
Authors
Wen-Chih Chang
Chi-Meng Liao
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-319-40397-7_22