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2017 | OriginalPaper | Chapter

2. Management of Software as a Business

Authors : Hans-Bernd Kittlaus, Samuel A. Fricker

Published in: Software Product Management

Publisher: Springer Berlin Heidelberg

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Abstract

Product management has become an established discipline in many industries since Procter and Gamble introduced it in 1931. During the last decades, most software product companies—such as Microsoft, IBM, and Google—have implemented Software Product Management (SPM). So did a few corporate information technology organizations in essentially all industries, as well as some companies that produce software embedded in software-intensive products and services. The role of software product manager has emerged during this time as being of strategic value since it is crucial to the economic success of a product.

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Metadata
Title
Management of Software as a Business
Authors
Hans-Bernd Kittlaus
Samuel A. Fricker
Copyright Year
2017
Publisher
Springer Berlin Heidelberg
Book
Software Product Management

Print ISBN: 978-3-642-55139-0

Electronic ISBN: 978-3-642-55140-6

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-642-55140-6_2

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