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Erschienen in:
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2017 | OriginalPaper | Buchkapitel

2. Management of Software as a Business

verfasst von : Hans-Bernd Kittlaus, Samuel A. Fricker

Erschienen in: Software Product Management

Verlag: Springer Berlin Heidelberg

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Abstract

Product management has become an established discipline in many industries since Procter and Gamble introduced it in 1931. During the last decades, most software product companies—such as Microsoft, IBM, and Google—have implemented Software Product Management (SPM). So did a few corporate information technology organizations in essentially all industries, as well as some companies that produce software embedded in software-intensive products and services. The role of software product manager has emerged during this time as being of strategic value since it is crucial to the economic success of a product.

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Vorheriges Kapitel Introduction
Nächstes Kapitel Product Strategy
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Metadaten
Titel
Management of Software as a Business
verfasst von
Hans-Bernd Kittlaus
Samuel A. Fricker
Copyright-Jahr
2017
Verlag
Springer Berlin Heidelberg
Buch
Software Product Management

Print ISBN: 978-3-642-55139-0

Electronic ISBN: 978-3-642-55140-6

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-642-55140-6_2

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