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International Review on Public and Nonprofit Marketing

20-10-2023 | Original Article

Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)

Authors: Debadutta Kumar Panda, Mahesh Ramalingam

Published in: International Review on Public and Nonprofit Marketing

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Abstract

Managerial networking has been well studied in the public and nonprofit management literature; however, no study on managerial networking has been conducted from behavioral theories. This paper studied the managerial networking for grant acquisition in Indian Non-government Organizations (NGOs) from the Behavioural Reasoning Theory (BRT) perspective. The cross-sectional data (N = 590) was collected from project and program coordinators of NGOs in India. Data were analyzed using PLS-SEM in SmartPLS V3.2.7. The study found that results align with behavioral theories in associating ‘value’ with ‘attitude’ but did not find an association between ‘attitude’ and ‘intention’. The ‘reason against’ and ‘reason for’ are partially mediated in the relationship between value and behavioral intention. Finally, the study concludes with practical implications and limitations.

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Title: Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)
Authors: Debadutta Kumar Panda
Mahesh Ramalingam
Publication date: 20-10-2023
Publisher: Springer Berlin Heidelberg
Published in: International Review on Public and Nonprofit Marketing
Print ISSN: 1865-1984
Electronic ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-023-00387-1