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Development of the Concept of Brands Read chapter Read first chapter

2001 | OriginalPaper | Chapter

Managing the International Brand

Author : Philippe Malaval

Published in: Strategy and Management of Industrial Brands

Publisher: Springer US

Included in: Professional Book Archive

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Over the last few years several factors have contributed to reducing trade restrictions such as: International agreements (Gatt, lower customs duties…),Improvements in the means of transport and logistics,Rapidity and availability of information,Global media coverage,Growth of industry worldwide,Changes in financial context.

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Metadata
Title
Managing the International Brand
Author
Philippe Malaval
Copyright Year
2001
Publisher
Springer US
Book
Strategy and Management of Industrial Brands

Print ISBN: 978-1-4020-7753-1

Electronic ISBN: 978-1-4615-1737-5

Copyright Year: 2001

DOI
https://doi.org/10.1007/978-1-4615-1737-5_10