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Published in:
1988 | OriginalPaper | Chapter
Marketing and Innovation Strategy in a Major Hungarian Enterprise — Taurus
Author : László Horváth
Published in: Macroeconomic Management and the Enterprise in East and West
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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My aim is to outline the Hungarian practice of strategic thinking and plan preparation. A brief introduction reviews the more important general features of Hungarian practice, necessary because of the differences of approach from that in the West. This is followed by a description of the strategy evolved by Taurus Rubber Works, a major Hungarian producer of rubber goods, with some details of its marketing and innovation policies.