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Published in:
2007 | OriginalPaper | Chapter
Marketing in Iran
Authors : Marin Marinov, Ali Sanayei
Published in: Marketing in the Emerging Markets of Islamic Countries
Publisher: Palgrave Macmillan UK
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Iranian history can be traced back to the dawn of civilization. Human remains found in the area of present-day Iran have been dated as 100,000 years old. The Aryans moved to the region in 2,000 BC and one of their main groups, the Persians, formed an empire about 550 BC. In the third century AD the Persian Empire was succeeded by the Sassanid state. Continuous raids by Arabs weakened the Sassanids and in 641 AD the country came under Arab rule. In the eighth century the entire population of Persia was converted to Islam. The Ottoman Turks began to invade Persia in the tenth century and Mongol attacks took place in the thirteenth and fourteenth centuries, with devastating consequences for the region.