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An External Examination of Emerging Democratic Institutions and the Problem of Social and Economic Security Read chapter Read first chapter

2017 | OriginalPaper | Chapter

14. Media Advocacy and Strategic Networking in Transforming Norms and Policies

Author : Adebayo Fayoyin

Published in: Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities

Publisher: Springer International Publishing

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Abstract

Public policies and social practices affect all aspects of life. From the smallest to the largest issue, from the highest to the lowest level, human lives are daily affected by policies and social practices: some good, some bad. However, without strategic advocacy and coalition building, it is almost impossible to achieve any significant change. To this end, this chapter presents two case studies that explore advocacy tactics in shifting social practices and policies in Africa. It highlights the power of media advocacy and strategic networking in transforming norms and changing policies. The chapter also draws implications for the study and practice of persuasion communication.

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previous chapter Use and Misuse of Data in Advocacy, Media, and Opinion Polls in Africa: Realities, Challenges, and Opportunities
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Metadata
Title
Media Advocacy and Strategic Networking in Transforming Norms and Policies
Author
Adebayo Fayoyin
Copyright Year
2017
Book
Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities

Print ISBN: 978-3-319-56214-8

Electronic ISBN: 978-3-319-56215-5

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-56215-5_14