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Erschienen in:
An External Examination of Emerging Democratic Institutions and the Problem of Social and Economic Security Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

14. Media Advocacy and Strategic Networking in Transforming Norms and Policies

verfasst von : Adebayo Fayoyin

Erschienen in: Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities

Verlag: Springer International Publishing

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Abstract

Public policies and social practices affect all aspects of life. From the smallest to the largest issue, from the highest to the lowest level, human lives are daily affected by policies and social practices: some good, some bad. However, without strategic advocacy and coalition building, it is almost impossible to achieve any significant change. To this end, this chapter presents two case studies that explore advocacy tactics in shifting social practices and policies in Africa. It highlights the power of media advocacy and strategic networking in transforming norms and changing policies. The chapter also draws implications for the study and practice of persuasion communication.

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Vorheriges Kapitel Use and Misuse of Data in Advocacy, Media, and Opinion Polls in Africa: Realities, Challenges, and Opportunities
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Metadaten
Titel
Media Advocacy and Strategic Networking in Transforming Norms and Policies
verfasst von
Adebayo Fayoyin
Copyright-Jahr
2017
Buch
Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities

Print ISBN: 978-3-319-56214-8

Electronic ISBN: 978-3-319-56215-5

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-56215-5_14