13. Use and Misuse of Data in Advocacy, Media, and Opinion Polls in Africa: Realities, Challenges, and Opportunities

This chapter offers a reflective perspective on the uses and misuses of data and statistics in public communication and development as a construct of democracy. It begins by situating data use in light of the “big data” revolution characterized by the devolution and globalization of information. Drawing on examples from the fields of advocacy, journalism, and political corruption, the chapter demonstrates that despite the positive uses of data by activists and journalists, the dissemination of incorrect data has grave consequences for public opinion formation and digital social engagement. From the analysis, it argues that the generators, users, and recipients of data should have an interest in checking facts, especially in a digital age, which is a minefield for mass misinformation. It calls for more training in data journalism, alignment of data in the public sector, and increased responsibility for data-generating institutions and fact-checking organizations. Finally, the chapter advocates stricter regulation of election opinion polls to avoid misinformation and manipulation of the electorate, which can have severe consequences for democracy in Africa.