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2020 | OriginalPaper | Chapter

21. Media Business Model

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

The FOX Corporation is a spin-off of the 21st Century Fox formerly known as News Corporation (News Corp.) and still one of the world’s largest media conglomerates. The internationally active company employs approximately 55,000 people and is listed on the New York, London, and Australian stock exchanges (see in the following (Wirtz 2013d)). Rupert Murdoch, the founder, chairman, and chief executive officer of FOX Corporation, started his career in the newspaper industry. He created a business empire worth billions by expanding business fields and applying a targeted internationalization strategy.

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previous chapter Automotive Business Model
Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
Literature
Wirtz, B. W. (2010a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (1st ed.). Wiesbaden: Gabler.
Wirtz, B. W. (2011). Business model management: Design – instruments – success factors. Wiesbaden: Gabler.CrossRef
Wirtz, B. W. (2013b). Medien- und Internetmanagement (8th ed.). Wiesbaden: Springer Gabler.CrossRef
Wirtz, B. W. (2013d). Übungsbuch Medien- und Internetmanagement: Fallstudien – Aufgaben – Lösungen. Wiesbaden: Springer Gabler.CrossRef
Wirtz, B. W. (2018a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (4th ed.). Wiesbaden: Springer Gabler.CrossRef
Wirtz, B. W. (2019a). Digital business models: Concepts, models, and the alphabet case study. Progress in IS. Cham: Springer.CrossRef
Wirtz, B. W. (2019b). Medien- und Internetmanagement (10th ed.). Wiesbaden: Gabler.
Wirtz, B. W., & Elsäßer, M. (2012). Social media: Erscheinungsformen, Nutzung und Internationale Entwicklungen. Wirtschaftswissenschaftliches Studium (WiSt), 41(6), 288–294.CrossRef
Metadata
Title
Media Business Model
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
Book
Business Model Management

Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48017-2_21