Advertisement
Published in:
2014 | OriginalPaper | Chapter
Methodology and methods
Author : Christoph Preuss
Published in: Retail Marketing and Sales Performance
Publisher: Springer Fachmedien Wiesbaden
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
The aim of this chapter is to outline the selected methodological and methodical research approach employed. This chapter provides the rationale for the methodology applied in this research project by positioning it in an ontological and epistemological domain and by highlighting the contributions to management practice and theory. Furthermore, it continues by detailing the research design, methods of data collection and concept measurement.