Mining Technology Mining Potential Customers of E-Commerce

Facing the changes of China’s economy and finance, it presents a new development trend, the operation and management is undergoing profound changes, and the business model is more diversified. Customers are the cornerstone of business development. Practice shows that whoever has customers will have the market and future. Without a stable core customer group, business development will be difficult. With the impact of product homogenization and financial disintermediation, the development pressure of the industry is great, the reform task is arduous, and the prominent problem of slow benefit growth is faced. In the context of social networks, the development of data mining is becoming more and more mature, but its application in China’s business starts late. After years of information system construction, a large amount of data has been accumulated, and the great value contained in the data is far from being fully reflected. Therefore, it is necessary to further study the application of data mining in customer acquisition, effectively explore potential customers and promote business development.