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2018 | OriginalPaper | Chapter

Mobility as a Service (MaaS) Based on Intermodal Electronic Platforms in Public Transport

Authors : Ulrike Stopka, René Pessier, Christian Günther

Published in: Human-Computer Interaction. Interaction in Context

Publisher: Springer International Publishing

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Abstract

Driven by megatrends such as globalization, urbanization, climate change and technological progress, the mobility sector is undergoing a strong process of change which is characterized in particular by the intermodal cross-linking of various public and private mobility services. The aim is to make transport as a whole more environmentally friendly. To meet this challenge “Mobility as a Service” (MaaS) concepts are introduced in the market which offer individualized one-stop access to several bundled travel services based on customer’s needs. The supply of so-called mobility packages requires very close cooperation between the various players on the transport market who use electronic platforms for this purpose. First of all, the paper gives an overview about the research activities and the implementation status of MaaS concepts in different countries. In the following chapters, the general approach and methods for the development of mobility packages are discussed and first results of related research projects in Germany are presented.

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Footnotes
1
In the sample were nine male and five female subjects in the age between 18 and 56 years, nine subjects employed, four in training and one unemployed, eleven subjects lived in urban areas and four in suburban areas. 40% of subjects were not intermodal and 33% showed a strong intermodal mobility behavior. 27% were car sharing users and 7% bike sharing users, 27% owned a car and 67% owned a public transport season ticket, i.e. they were regular public transport users.
 
2
Since July 2017, the Whim concept has undergone changes. The packages are now “Pay per Ride”, “Whim Basic” and “Whim to Go”. Also, a price unlimited business package (“Whim Business”) has been added. In addition, the Whim Points in the new system are worth one Euro. This means that the value of the Whim Points is better perceptible for the users.
 
3
The adaptive choice-based conjoint analysis can only be carried out by computer. This method is called adaptive because the subject’s input is already processed by the computer during the interview and used to develop the next questionnaire page.
 
Literature
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go back to reference Sochor, J., Strömberg, H., Karlsson, M. A.: Travelers’ motives for adopting a new, innovative travel service: insight from UbiGo field operational test in Gothenburg, Sweden. In: Detroit: 21st World Congress on Intelligent Transportation Systems, 7–11 September 2014 Sochor, J., Strömberg, H., Karlsson, M. A.: Travelers’ motives for adopting a new, innovative travel service: insight from UbiGo field operational test in Gothenburg, Sweden. In: Detroit: 21st World Congress on Intelligent Transportation Systems, 7–11 September 2014
3.
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go back to reference Fleischer, T.: Mobility as a Service aus Nutzersicht: Untersuchung psychologischer Nutzungsreize in der Konzeptionierung von MaaS. Master Thesis, Technische Universität Dresden (2017) Fleischer, T.: Mobility as a Service aus Nutzersicht: Untersuchung psychologischer Nutzungsreize in der Konzeptionierung von MaaS. Master Thesis, Technische Universität Dresden (2017)
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go back to reference Green, P.E., Srinivasan, V.: Conjoint analysis in marketing: new developments with implications for research and practice. J. Mark. 54, 3–19 (1990)CrossRef Green, P.E., Srinivasan, V.: Conjoint analysis in marketing: new developments with implications for research and practice. J. Mark. 54, 3–19 (1990)CrossRef
Metadata
Title
Mobility as a Service (MaaS) Based on Intermodal Electronic Platforms in Public Transport
Authors
Ulrike Stopka
René Pessier
Christian Günther
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-319-91244-8_34