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Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies

Authors : Damianos P. Sakas, Dimitrios K. Nasiopoulos, Panagiotis Reklitis

Published in: Strategic Innovative Marketing

Publisher: Springer International Publishing

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Abstract

This research paper analyzes the strategic use of marketing in search engines, aiming at the business success of high technology companies. Search engine marketing (SEM) is a form of online marketing. Businesses in this way promote their website in order to increase their visibility in search engine results and hence in user searches. The SEM is comprised of three processes, Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Advertising.

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Metadata
Title
Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies
Authors
Damianos P. Sakas
Dimitrios K. Nasiopoulos
Panagiotis Reklitis
Copyright Year
2019
Book
Strategic Innovative Marketing

Print ISBN: 978-3-030-16098-2

Electronic ISBN: 978-3-030-16099-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-16099-9_27

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