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2019 | OriginalPaper | Chapter

Muslim-Friendly Hospitality: An Overview of the Emerging Hospitality Industry in Malaysia

Author : Azreen Hamiza Abdul Aziz

Published in: Islamic Development Management

Publisher: Springer Singapore

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Abstract

Malaysia has emerged towards Muslim-friendly hospitality services (MFHS) that sees the formation of two main industries, hospitality and tourism to move side-by-side hastily today. The positioning of Malaysia as the pioneer in promoting MFHS foresees to transform Malaysia into a high-income nation by 2020 to achieve the target to become the leading tourist destination. It also will heighten the target of 36 million tourist arrivals and RM168 billion in receipts to intensify the existing Islamic tourism sector for the desirable economic benefits. Muslim-friendly hospitality, however, is a holistic tourism services that adhere to the Islamic values but with more sufficient outlook. It is very important to outline the emerging MFHS industry in Malaysia to ensure that the new label of MFHS in Malaysia is emergent globally. This study overview MFHS as the emerging hospitality industry in Malaysia and where the direction should be. The methodology of this study is exploratory with the main data collected by using library research. The findings of the study found that the emerging hospitality industry in Malaysia is on the right track and should focus on the structure of the MFHS concept to maximise the economic benefits and to maintain the sustainability of the industry.

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Metadata
Title
Muslim-Friendly Hospitality: An Overview of the Emerging Hospitality Industry in Malaysia
Author
Azreen Hamiza Abdul Aziz
Copyright Year
2019
Publisher
Springer Singapore
Book
Islamic Development Management

Print ISBN: 978-981-13-7583-5

Electronic ISBN: 978-981-13-7584-2

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-981-13-7584-2_5