2014 | OriginalPaper | Chapter
Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der Unilever Deutschland GmbH
Authors : Merlin Koene, Katja Wagner, Anja Buerke, Manfred Kirchgeorg
Published in: Sustainable Marketing Management
Publisher: Springer Fachmedien Wiesbaden
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