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Published in:
2015 | OriginalPaper | Chapter
Netherlands and Belgium
Authors : Betteke van Ruler, Anne-Marie Cotton
Published in: Western European Perspectives on the Development of Public Relations: Other Voices
Publisher: Palgrave Macmillan UK
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Although the Flemish part of Belgium was part of the Netherlands until 1830, the countries are quite different, and that is also the case in the two parts of Belgium itself. Therefore, a brief history of public relations in the Netherlands and Belgium intersects three different stories: a story of the development of public relations as public information in the Netherlands in the 19th century; a story of public relations as propaganda and press agentry in the 20th century in the French-speaking part of Belgium; and a story of public relations as public affairs and public information in the Flemish part of the country.