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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 1/2007

01-03-2007

New and improved! A look at the future

Author: David W. Stewart

Published in: Journal of the Academy of Marketing Science | Issue 1/2007

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Excerpt

These are exciting times for The Journal of the Academy of Marketing Science (JAMS). The landscape of the academic literature in marketing offers an especially hospitable environment for the continued development of a strong academic journal like JAMS. There is unambiguous need for more, stronger academic journals in the marketing discipline. The number of scholars in marketing and the amount of their scholarship are increasing rapidly, especially outside the United States. Marketing practices are changing at an accelerating rate in response to developments in technology and expanding, but ever fragmenting markets. The methods for studying markets, consumers, marketing activities, and marketing phenomenon are also expanding at an increasing rate. JAMS is ready to respond to these changes in the marketing landscape. …
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Literature
Bauerly, R. J., & Johnson, D. T. (2005). An evaluation of journals used in doctoral marketing programs. Journal of the Academy of Marketing Science, 33(3), 313–329.CrossRef
Monastersky, R. (2005). The number that is devouring science. Chronicle of Higher Education, 52(8), A12.
Seglen, P. O. (1997). Why the impact factor of journals should not be used for evaluating research. British Medical Journal, 314, 497–502 (February 15).
Stewart, D. W. (1999). Beginning again: Change and renewal in intellectual communities. Journal of Marketing, 63, 2–5 (October).CrossRef
Stewart, D. W. (2002). Getting published: Reflections of an old editor. Journal of Marketing, 66, 1–6, (Oct.)CrossRef
Stewart, D. W., & Zinkhan, G. M. (2006). Enhancing marketing theory in academic research. Journal of the Academy of Marketing Science, 34(4), 477–480.CrossRef
Metadata
Title
New and improved! A look at the future
Author
David W. Stewart
Publication date
01-03-2007
Published in
Journal of the Academy of Marketing Science / Issue 1/2007
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-007-0023-7

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