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Marketing Letters
Published in: Marketing Letters 3/2000

01-08-2000

Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad

Authors: Scot Burton, J. Craig Andrews, Richard G. Netemeyer

Published in: Marketing Letters | Issue 3/2000

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Metadata
Title
Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad
Authors
Scot Burton
J. Craig Andrews
Richard G. Netemeyer
Publication date
01-08-2000
Publisher
Kluwer Academic Publishers
Published in
Marketing Letters / Issue 3/2000
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1023/A:1008187110096

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