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Flow Graphs and Decision Algorithms Read chapter Read first chapter

2003 | OriginalPaper | Chapter

On Data Mining for Direct Marketing

Authors : Chuangxin Ou, Chunnian Liu, Jiajing Huang, Ning Zhong

Published in: Rough Sets, Fuzzy Sets, Data Mining, and Granular Computing

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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Direct marketing is a new business model by an interactive one-to-one communication between marketer and customer. There is great potential for data mining to make useful contributions to the marketing discipline for business intelligence. This paper provides an overview on the recent development in data mining applications for direct marketing.

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Metadata
Title
On Data Mining for Direct Marketing
Authors
Chuangxin Ou
Chunnian Liu
Jiajing Huang
Ning Zhong
Copyright Year
2003
Publisher
Springer Berlin Heidelberg
Book
Rough Sets, Fuzzy Sets, Data Mining, and Granular Computing

Print ISBN: 978-3-540-14040-5

Electronic ISBN: 978-3-540-39205-7

Copyright Year: 2003

DOI
https://doi.org/10.1007/3-540-39205-X_83