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Conjoint Analysis as an Instrument of Market Research Practice Read chapter Read first chapter

2003 | OriginalPaper | Chapter

On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

Authors : Frank Huber, Andreas Herrmann, Anders Gustafsson

Published in: Conjoint Measurement

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).

previous chapter Non-geometric Plackett-Burman Designs in Conjoint Analysis
next chapter The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis
Metadata
Title
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results
Authors
Frank Huber
Andreas Herrmann
Anders Gustafsson
Copyright Year
2003
Publisher
Springer Berlin Heidelberg
Book
Conjoint Measurement

Print ISBN: 978-3-662-11370-7

Electronic ISBN: 978-3-540-24713-5

Copyright Year: 2003

DOI
https://doi.org/10.1007/978-3-540-24713-5_9